Purple & Gold The Purple & Gold is an extension of the bookstore and is located on University Avenue across from the Athletic Complex. A wide range of crested items and other WLU memorabilia are available. Services include group and/or individual custom orders for clubs, teams and special events as well as graduation gown rentals. The store opens at 9:30 a.m. Monday through Saturday and closes at 6:00 p.m. Monday through Thursday, at 7:00 p.m. on Friday and at 4:00 p.m. on Saturday. The store is open on Labour Day from 10:00 a.m. to 4:00 p.m. Business hours are extended in December (until December 23). The store is closed from December 24 to the New Year, as well as on Saturdays in January and July. For enquiries call (519) 725-2993.