BU352
 Marketing I
 0.5
This survey course introduces the student to the basic concepts of
marketing. Emphasis is placed on consumer and environmental analysis,
marketing strategy and the marketing mix. The course is designed to
provide students with a broad understanding of the marketing process from
the viewpoint of the marketing manager. The teaching method is lecture and
discussion.
Prerequisite: BU111 and BU121 or BU100*.