BU422
 Marketing Research
 0.5
The objective of this course is to give the student an understanding of
the capabilities and limitations of Market Research in the context of
business problem-solving. Procedures in Market Research are considered
in some detail with emphasis on problem formulation, application of
sampling methods and statistical design of experiments. The foregoing
procedures are examined primarily from the stand-point of problems
encountered in using statistical techniques and designing experiments
suitable to the research problem.
Prerequisite: BU352 and one of BU205, BU275, EC285.