BU459
 Export Marketing
 0.5
This course involves an overview of management responsibilities in export
marketing. Foreign cultures, currencies, languages, legal procedures,
business methods and governments create problems that would not
ordinarily confront the domestic manager. The understanding and
effective administration of these problems are the primary objectives of
this course. The problems of export marketing are discussed, in addition to
special issues in trading with economic blocs.  
Prerequisite: BU362 (or permission of the instructor).