0707070210001471011007550215040007630000010041740602134057600006300000002070/cwis/www/wwwregi/95-96/cal/ucourses/BU/BU469.html BU469 

 BU469
 International Marketing
 0.5
This course looks at marketing management considerations as they apply to
the international environment, supplemented by study of marketing issues
unique to foreign markets. Social, political, cultural, legal and economic
forces from different countries will be examined in the context of
product, pricing, distribution channel, and promotional policies.
Prerequisite: BU362 (or permission of the instructor).

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