BU482
 Sales Management
 0.5
The Sales Management course is designed to develop and apply a framework
for dealing with Sales Management. It will develop skills in planning sales
strategy; in recruiting, selecting, training, motivating, organizing and
controlling a field sales force; and in persuasive communication. The
students will research a sales management problem as well as work with a
sales manager in the field. The course is heavily case-oriented.
Prerequisite: BU362.