WLU seal

Course Description

BU412 Services Marketing 0.5

The objective of this course is to develop the student's ability to plan and implement service marketing strategies, tactics and operations.

Prerequisite: BU362.


[Table of Contents] [Index] [Glossary]
[Courses by Subject] [Courses by Name] [Awards by Category] [Awards by Name] [Calendar Search]

Official electronic version updated on November 10, 2000

[LAURIER Home Page] [COMMENTS] M. Watson, Editor

[Course Timetable]