Course Description

BU462 Business Marketing Management 0.5

This course examines business and organizational/not-for-profit markets from a global perspective. With a balanced focus on strategy and implementation, topics include organizational buying behaviour, services, relationship marketing and management, buyer-seller partnerships, strategic alliances and the marketing of new/high technology products and services.

Prerequisite: BU352.

Official electronic version updated on November 10, 2000

M. Watson, Editor