Course Description

BU469 International Marketing 0.5

This course looks at marketing management considerations as they apply to the international environment, supplemented by study of marketing issues unique to foreign markets. Social, political, cultural, legal and economic forces from different countries will be examined in the context of product, pricing, distribution channel and promotional policies.

Prerequisite: BU362 (or permission of the instructor).

Official electronic version updated on November 10, 2000

M. Watson, Editor