Course Description

CS341 Advertising as Communication 0.5

This course examines various culturally-based critiques of advertising, by contrasting what critics of the industry say advertisers are doing and what advertisers say they are trying to do. Students will be introduced to key concepts and approaches in the industry. The course proceeds through a combination of lectures, seminars, workshops, and readings.

Prerequisite: Registration status: senior student.

Official electronic version updated on November 10, 2000

M. Watson, Editor