Course Description

BU412 Services Marketing Management 0.5

This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet.

Prerequisite: BU362 (or permission of the instructor).

Official electronic version updated on February 4, 2002

M. Watson, Editor Course Timetable