Course Description

BU462 Business-to-Business Marketing 0.5

This course examines how businesses market goods and services to other businesses, governments and not-for-profit organizations, taking a global perspective. With a balanced focus on marketing strategy and implementation, topics include e-commerce, how customers buy, supply chain management, relationship marketing and management, partnerships, alliances, networks, and the marketing of new/high technology products and services.

Prerequisite: BU352.

Official electronic version updated on February 4, 2002

M. Watson, Editor Course Timetable