Course Description

BU469 Global Marketing Management 0.5

This course provides an introduction to the nature and dynamics of the global marketing environment. Focus will be on i) understanding the diversity and complexity of the increasingly global business environment, ii) applying marketing concepts and decision-making in a global setting and iii) developing problem analysis and problem-solving skills appropriate to global marketing decisions.

Prerequisite: BU362 (or permission of the instructor).

Official electronic version updated on February 4, 2002

M. Watson, Editor Course Timetable