Course Description

BU472 Marketing Communications 0.5

The course will examine the development of strategic marketing communication plans including the selection of the appropriate tools (advertising, public relations, new media etc.) and creative tactics. Students will learn to identify the underlying psychological and sociological tactics in marketing communication by practicing the deconstruction of numerous examples of commercial messages. Students will also develop their own marketing communication campaign in a simulated account competition.

Prerequisite: BU362.

DRAFT electronic version updated at 1:45 p.m. January 30, 2003

M. Watson, Editor Course Timetable