Course Description

BU402 E-Business Marketing 0.5

E-Business Marketing explores the implications that new technologies, primarily related to the Internet, have on marketing strategy and tactics. The course provides tools, skills, and an understanding of technology, business concepts and issues that surround the emergence of electronic business on the Internet. It will develop an awareness and understanding of the relevant issues, advantages and disadvantages, and specific techniques involved in using the Internet as a marketing vehicle. The primary focus is to how the Internet can be used as part of an overall marketing strategy.

Prerequisite: BU352 and BU362.

Exclusion: BU492f.

Official electronic version updated at 4:25 p.m. December 18, 2003

M. Watson, Editor Course Timetable