Course Description

BU452 Marketing Strategy 0.5

The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.

Co-requisite: Fourth-year standing in the Honours BBA program.

Official electronic version updated at 4:25 p.m. December 18, 2003

M. Watson, Editor Course Timetable