Course Description

BU469 Global Marketing Management 0.5

This course provides an introduction to the nature and dynamics of the global marketing environment. Focus will be on: i) understanding the diversity and complexity of the increasingly global business environment, ii) applying marketing concepts and decision making in a global setting and iii) developing problem analysis and problem-solving skills appropriate to global marketing decisions.

Prerequisite: BU362 (or permission of the instructor).

Official electronic version updated at 4:25 p.m. December 18, 2003

M. Watson, Editor Course Timetable