Course Description

GG394 Geography of Tourism Marketing and Planning 0.5

This course examines tourist image and consumer spatial behaviour, analyzes public and private sector response strategies of market segmentation and the marketing "mix", and studies tourism planning and management in response to visitor demand but with an emphasis on resource sustainability.

Prerequisite: GG294.

Official electronic version updated at 4:25 p.m. December 18, 2003

M. Watson, Editor Course Timetable