[Calendar Home Page] Wilfrid Laurier University - 2004-2005 Undergraduate Academic Calendar

Course Description

BU352 Introduction to Marketing Management 0.5

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion.

Prerequisite: BU111 and BU121.

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Official electronic version updated at 10:33 a.m. March 31, 2005

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