Course Description

BU422 Marketing Research 0.5

The objective of this course is to give the student an understanding of the capabilities and limitations of Market Research in the context of business problem-solving. Procedures in Market Research are considered in some detail with emphasis on problem formulation, application of sampling methods and statistical design of experiments. The foregoing procedures are examined primarily from the standpoint of problems encountered in using statistical techniques and designing experiments suitable to the research problem.

Prerequisite: BU352 and one of BU205, BU255 (or BU275 taken prior to September 1996), EC285.

Official electronic version updated on November 10, 2000

M. Watson, Editor