[Calendar Home Page] Wilfrid Laurier University - 2004-2005 Undergraduate Academic Calendar

Course Description

BU362 Building and Managing Products, Services and Brands 0.5

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy.

Prerequisite: BU352.

[Table of Contents] [Index] [Glossary]
[Courses by Subject] [Courses by Name] [Calendar Search]

Official electronic version updated at 10:33 a.m. March 31, 2005

LAURIER Home COMMENTS M Watson, Editor Course Timetable Class Timetable Registrar's Site]