[Calendar Home Page] Wilfrid Laurier University - 2004-2005 Undergraduate Academic Calendar

Course Description

BU412 Services Marketing Management 0.5

This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet.

Prerequisite: BU362 or permission of the instructor.

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Official electronic version updated at 10:33 a.m. March 31, 2005

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