BU412 Services Marketing Management 0.5 |
This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet. |
Prerequisite: BU362 or permission of the instructor. |
Official electronic version updated at 10:33 a.m. March 31, 2005