Course Description

BU469 Global Marketing Management 0.5

This course provides an introduction to the nature and dynamics of the global marketing environment. Focus will be on: i) understanding the diversity and complexity of the increasingly global business environment, ii) applying marketing concepts and decision making in a global setting and iii) developing problem analysis and problem-solving skills appropriate to global marketing decisions.

Prerequisite: BU362 or permission of the instructor.

Official electronic version updated at 10:33 a.m. March 31, 2005

M Watson, Editor Class Timetable