Course Description

BU479 High-Tech Marketing 0.5

This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed.

Prerequisite: BU352, BU362.

Exclusion: BU492g.

Official electronic version updated at 10:33 a.m. March 31, 2005

M Watson, Editor Class Timetable